Through trend monitoring and Digital Pr activities, Espresso cultivates relationships with influential online personalities, multiplying content for our clients' communities. We design and implement digital ecosystems, creates ad hoc content, adapting it for every channel. We produce engaging studies and surveys that are used and reposted by official websites, social channels of newspapers, influencers, respected industry institutions and associations.
Espresso organically optimizes the company's position in the Serp, which has always favoured authoritative sources for the keywords of each individual industry.
Digital Reputation
At Espresso we build projects that increase our client's digital reputation and multiply new business relationships, both digital and physical. We make use of current events, innovative technology and explore new channels of dissemination by involving academic experts, VIPs and influencers. We seek out events and conferences in which to speak as guests and trasfer this public speaking to numerous digital channels.
Influencer
Espresso helps companies define their brand ambassadors and engage with the right influencers, amplifying visibility through the media to maximize the investment on testimonial advertising. On every job, Espresso provides and monitors content, constantly keeping track of the digital reputation of the parties involved.